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Filofax UK | Personal Organisers | Leather Diary Planner Inserts

 

Filofax

Filofax

About Filofax
 

Filofax has the largest range of personal organisers and refills in the UK. As Filofax is such a well-known brand, the word has become the generic term for personal organisers in the UK, much like Hoover is for vacuum cleaners and Sellotape is for adhesive tape. Launched in 1921, today Filofax is contemporary and fashionable with exciting, colourful and diverse product ranges.


As a premium brand, Filofax offers an attractive programme for affiliates to increase sales of a wide range of products:

- Personal organisers
- Bags
- Briefcases
- Leather Accessories (wallets, passport covers, purses)
- Pens, including the luxury brand Yard-O-Led
- Organiser accessories (calculators, mirrors, hole-punch)
- Paper and dated refills

Filofax has a very broad consumer base in the UK, ranging from 16 to 65 and over, with approx. 65% of consumers being female. Products in the programme range from £5.50 up to £295, with an average online transaction value of £32. The Filofax site enjoys a good conversion rate of 8% and higher. PLUS Filofax offers FREE delivery on all orders over £35.

Customers will buy Filofax products for themselves and as gifts for friends and family. It is common for more than one item to be purchased in a single visit.

 







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